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Clearly the Real Estate industry isn’t like it was in 2005 and 2006. In those days, new investors and home owners were in the market for properties like mad. During that time, the housing market was a level playing field for first time Real Estate agents or agents working part time to supplement their income. Almost a feeding frenzy, I still remember that no sooner did a For Sale sign go up, it was taken right down again. Many times, on the same day.
Stop and think of the industries this touched. Not just the Real Estate brokers but mortgage lending companies as they supplied home loans to the buyers, sub-contractors and handymen who made improvements on the properties before they were put on the housing market, any company focusing on mortgage leads for sale, hardware stores, the local newspapers, lawn maintenance companies and more than likely a multitude of others that I’ve forgotten to include.
The customer of today is sharp, looks around for the better offer, is mindful of his or her wallet, and isn’t significantly just looking for the best price. The new shopper is, at this time, the autocrat of the market be it Real estate, where they purchase their groceries, to who cuts their lawn. The consumer of the next few years demands to see what providers are willing to do for them, they will want to know how long it’s going to take, how the service will be provided, and why they should trust you. We will begin experiencing the year of “how high can you jump” and “what have you done for me lately?” The buyers of today have the edge.
While there are still families ready to purchase a home, these consumers aren’t prepared to take the first offer made to them by a real estate sales person, they may, however take the “finest” deal suggested to them. They are actively and aggressively checking the Internet, even right now, to seek out the representative they feel they can trust the most to do business with.
Once more, if the Real Estate Pro who eventually is selected by this potential consumer doesn’t provide everything promised, this customer has no problem letting as many people hear about it through online review sites such as Yelp and other community web boards.
Afraid? Don’t be. 2010 will be a tough, yet satisfying road for the sales agent this new year and the agents who are frank, are sharp enough to sell their own listings, and look for as many alternatives as possible to ensure their mortgage lead lists are full, and sign new home buyers by using the best mortgage leads, online resources, and real estate agent tips, will be the ones who stand out and possibly set new standards for the industry. Be “that man” or “that woman”.
Tags: housing market, mortgage leads, real estate agent tips, sales tips, tips for realtors
Posted in Sales · January 15th, 2010 · Comments (0)